TABLE OF CONTENTS VOL:6 NO:1
The Effects of Consumer Perception of Volume Discount Benefits on Impulsive Buying Behavior: 1-17 Faiza Arshad, Sania Arshad
The Role of Work-Life Balance in the Retention of Female Employees in the IT Industry: Responses from the South Indian SME Software Sector: 18-33 Sree Lekshmi Sreekumaran Nair, John Aston, Eugene Kozlovski,
Role of Marketing Mix (4Ps) in Building Brand Equity: Case Study of Shell Petrol, UK: 34-68 Najmusaqib Niazi, Muhammad Rashid, Zurabi Shamugia
The Impact of E-Service Quality On Customer Loyalty in United Kingdom: 69-90 Afshan Jalil, Harleen Kaur, Anjali Vijay Jogia
Waterfall Process Operations in the Fast-paced World: Project Management Exploratory Analysis: 91-99 Harkirat Kaur Aroral
Are the Buying Patterns of Green Products and General Products Comove with Each Other?: 100-115 Bismah Rao
